Embracing the Power of Social Media: A Conversation with Aviva, Managing Broker of The Warehouse Hotline

Social media is a powerful tool used for rapid network expansion in today’s tech-savvy business world.

In Episode 111, we had the pleasure of hosting Aviva, the managing broker of the Warehouse Hotline in Denver. Aviva brings a unique perspective to the commercial real estate industry, with her family's rich history in warehousing and a passion for embracing the digital era. Join us as we dive into Aviva's journey, the cyclical nature of the industry, and the value of social media in the commercial real estate world.

Opening Doors to New Investment Opportunities: We kick-started the episode by reflecting on our recent investment opportunity—an incredible ground-up, build-to-suit Starbucks and multi-tenant strip center in Fort Worth, Texas. It was a small equity raise, and we were thrilled to see how quickly it was subscribed. As we mentioned, our dedicated investor list received an exclusive email notification about this opportunity. If you missed out, don't worry, there will be more exciting ventures in the future.

The Federal Reserve's Impact on Commercial Real Estate: Before introducing Aviva, we briefly discussed the recent meeting of the Federal Reserve and their decision to maintain interest rates. The steady decline in inflation over the past few months has given hope for a pause in rate increases. If inflation continues to decrease and reaches the desired level of around 3%, the Fed might even consider lowering interest rates. This information is crucial for investors looking to navigate the market effectively.

Introducing Aviva, A Third-Generation Warehouse Enthusiast: Now, let's turn our attention to our special guest, Aviva. She is the managing broker at the Warehouse Hotline, and her family has a remarkable legacy in the warehouse industry. Aviva's grandparents, immigrants who escaped Nazi Germany, started their journey in the United States with nothing. In 1984, her grandfather bought their first warehouse in Denver, which they still own and manage today, 40 years later. Aviva's passion for warehousing led her to join the family business at a young age, where she witnessed the potential in this industry even before its recent surge in popularity.

Navigating the Warehouse Boom in Colorado: We dove into the warehouse boom that occurred in Colorado after the state legalized recreational cannabis. Aviva explains how the limited inventory of C-class warehouses in Denver attracted the booming cannabis industry, which quickly absorbed 25% of available space. This sudden demand caused rent and property prices to skyrocket. While the initial boom was a thrilling experience, Aviva shares that the industry has become more competitive, leading to significant challenges for many warehouses in Colorado.

Embracing Social Media in Commercial Real Estate: Aviva recognized the power of the internet and its role as the new "beachfront property" for commercial real estate professionals. Realizing the industry's resistance to public discussions, she took the initiative to share valuable content online, connecting with a vast audience passionate about commercial real estate. Aviva emphasizes that social media is a long-term game, gradually building a community and attracting potential investors. Instagram, YouTube, TikTok, and Twitter are some platforms she uses strategically, each serving a different purpose.

Driving Interest and Investment Opportunities: We were honored to hear about the impact of Aviva's online presence on her family business. Through social media, she has cultivated a strong community and witnessed a surge in interest from potential investors. People reach out with curiosity, expressing their willingness to invest in commercial real estate. Aviva's dedication to transparency and providing valuable content has resonated with her audience, leading to an influx of inquiries and opportunities.

Navigating the Cycles in Commercial Real Estate: Commercial real estate, like any industry, experiences cyclical trends. Aviva and the team understand that these cycles are a natural part of the game and have learned to navigate them skillfully. It's crucial for investors to recognize that the wrong side of a cycle is often a step closer to the right side. Patience and adaptability are key attributes in thriving within this dynamic industry.

Connecting with Aviva and the Warehouse Hotline: If you're intrigued by Aviva's story and want to explore opportunities in commercial real estate, connect with her through The Warehouse Hotline's website. Aviva's passion and expertise make her an invaluable resource for anyone interested in this exciting and ever-evolving industry.

Aviva's journey in commercial real estate has been nothing short of extraordinary. From her family's history in warehousing to leveraging social media to revolutionize the industry, she continues to make a significant impact. As we conclude this recap, we're reminded that the world of commercial real estate is full of opportunities and transformations. By staying adaptable and embracing the power of innovation, Aviva's story serves as a guiding light for all aspiring investors and industry enthusiasts alike.